Every year, Sopexa, the communications agency working with the CIVB (Bordeaux Wine Bureau) organises the Top 100 Bordeaux Wines competition in several countries, including Germany. The exercise aims to select and showcase great value Bordeaux wines in the €5-€29 price bracket available on the German market. Hundreds of samples are tasted blind by a jury presided over by Markus Del Monego, MW and the world’s best sommelier 1998, in a bid to select only the most promising 100 wines.
And once again this year, Delor wines feature highly on the hot list, including:
Château Les Belles Murailles – Bordeaux Rouge 2014
Château Grimont – Cadillac – Côtes de Bordeaux 2015
Château Tourtirac – Castillon – Côtes de Bordeaux 2015
All these wines will receive great coverage in Germany throughout 2017:
► PROMOTED AT PROWEIN.
► 100 BORDEAUX ON TOUR: showcasing the selection of wines in a number of key German cities, including various trade events, Bordeaux seminars or via the Bordeaux-truck.
► MULTI-CHANNEL PROMOTIONS: exclusive media partnerships, competitions and promotions via the website www.bordeaux.com/de and social media.
Information on stockists will systematically be featured and also published via a consumer brochure.
In 2016, 187 million contacts generated by print and digital initiatives.
► EXCLUSIVE FEATURE FOR SPECIALISED WINE PRESS.